I don't remember getting this even though I grew up within walking distance of a Hardee's location

This commercial takes me right back to the days of early Eighties Spider-Man:

It sure sounds like Dan Gilvezan, then the lead voice on Spider-Man and His Amazing Friends, and they all look cool. I'm a little skeptical of the actual product, though. What does it actually do? I'm sure the heroes don't get up and walk around on the table, but what do they look like in the theatre?