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Saturday, August 30, 2025

Inside the Guide: 8/20/55 Part 10: News and Info

The 1955 TV Guide has a good deal of news and gossip, including a page of local tidbits that has this note about Fred Rogers:




In the back of the mag, Sheila Graham has a page of brief items. We're told Earl Wilson will have the space next week. Among Graham's scoops: Liberace's show will return next season with a bigger budget, bigger sets, and more extravagance in general. Eve Arden has taken an apartment in town near the studio where Our Miss Brooks is filmed. Gary Cooper is on the hunt for a TV project.

"The Jack Webbs are building a big, beautiful home in the Valley, despite rumors of discord." 

Anita Ekberg, then starring in Warner Brothers Presents: Casablanca, "held up production when her toy poodle came down with heat prostration. Finally, even the director was applying ice packs to the pup--and to himself."

The TV Teletype feature includes nuggets like this: Four Star Productions wants to make Grand Motel as a TV series and a movie, and it wants BOTNS fave George Gobel to star in the movie. Playhouse of Stars was just "renewed for its fourth straight year of 52 films, no repeats."

Joseph Cotten will be host of General Electric's upcoming hourlong 20th Century Fox Show. ABC is scheduling its licensed J. Arthur Rank films 30 minutes before Toast of the Town and Colgate Variety Hour to try to topple those two.

NBC is boosting its color shows by about 500% this season, showing Davis Cup matches this week and doing color broadcasts of college football and the World Series. Max Liebman is producing a big series of Saturday night spectaculars for the same network, opening with Heidi on October 1 and featuring musicals like Jerome Kern's The Cat and the Fiddle.

The opening editorial is an interesting slant; the magazine criticizes the increasing practice of giving Hollywood studios free publicity. It cites Ed Sullivan as pioneering the idea of giving a studio an hour of his show to promote an upcoming release.



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