Sanger-Harris was a Texas-based department store chain that was eventually absorbed by Macy's. This ad looks like it could be unauthorized. There is no trademark notice, the name "Spider-Man" is not vocalized, and, well, if it were official, wouldn't you make a bigger deal of it?
Maybe not! There was apparently a Spidey/Hulk promotional comic book distributed in Dallas newspapers to promote Sanger-Harris, so there was some kind of official relationship there. I never saw this ad before we did this podcast episode, and I'd love to know more about it.
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