And Now...a Word from THEIR Sponsor: Jim Perry for Morton Salt

It's not difficult to envision Jim Perry as a consummate pitchman. He's so polished in all  his game show work, and his Sale of the Century stint indicates he is comfortable pushing product. One of my favorite YouTube uploaders, Bionic Disco, just posted an early Perry commercial that throws me a bit, though. He just looks so...young in this one. Check it out:

At first, I am taken aback by the haircut, but as I settle in and get past that (OK, it may have taken me a few watches), I am THERE. I want that salt.  I mean, I want that salt he has right there in the ad. I want to take that little jar and chug that Morton's Lite Salt. If this were Sale of the Century, I'd throw away $10--the value of two questions--just for a heaping portion of salt. He wouldn't even have to sweeten (or salt?) the deal by throwing in a set of shakers.

The poise, the delivery, the confidence--even in the 1970s, Jim Perry was the man.