If there's one combo we like here at BOTNS, it's steak and a bottle a'Lowenbrau. The genius Dolan showed us the way in a classic commercial that we discussed in some detail.
The entire "Let It Be Lowenbrau" campaign was a great one, filled with emotional appeals to friendship, good times, and general positive vibes. Who cares what the beer tastes like?
The great SeanMc YouTube channel recently posted a later Lowenbrau ad, a travesty that attempts to (it could never succeed) destroy that great legacy of warmth and comfort crafted by the likes of Dolan. As painful as it is, let's take a look:
I can't even begin to try to inhabit the mind of whoever conceived this abomination, but the spot smacks of straining to be "cool." Lowenbrau doesn't have to be cool. More to the point, Dolan didn't try to be cool. He just WAS cool.
And rap? RAP? Lowenbrau is not a "rap" brand. It's not even a brand. It's a way of life.
If Dolan saw this debacle, he wouldn't be able to digest even a succulent steak. He'd be so disturbed, in fact, he'd probably have to sell his Knicks tickets and hole up in the den for the evening.
This is so awful, I can't resist. I was going to just link to the ad as I did above, but, no, it requires an embed here so we can all cleanse our palates for the timeless combo we treasure--and I don't mean neon and drum machines: