This week's Spotlight focuses on one of the more intriguing items from our Greatest Sports Legends playlist: A 1982 Atari Pac-Man ad featuring the Pittsburgh Pirates:
Now, the info at the end indicates this was a local campaign targeting the Western PA area, but I am intrigued. In how many markets did they do this? keep in mind that though they had won the World Series in 1979, the Pirates had a bad year in the strike-torn 1981 season, finishing well below .500, so they weren't exactly a hot marquee team.
It's funny to see manager Chuck Tanner trying to track down his starting middle infield of 2B Johnny Ray, who was one of my favorites as a kid for his "J-Ray" nickname; and SS Dale Berra, who was one of my favorites as a kid for his massive cocaine habit (just kidding!). Berra would become a notorious figure in baseball circles as the Pittsburgh drug trials blew up, but for now, the guy just wants to Hoover up those Pac-pellets.
As for the game, I was never an Atari man--we had like every other system except that one--but this version of Pac-Man was reviled even though it was a huge seller. it was a big hit in the Bucco clubhouse, though!