Boy, does this 1982 commercial bring back memories. We just added it to last week's In Memoriam playlist to replace a Jim Bouton video that was taken down by THE MAN. Enjoy a look back at Big League Chew.
Bouton put up much of the money for the product after two fellow Portland Mavericks associated created the concept. Big League Chew is still around today.
I was not a huge gum kid, seeing it mostly as an obstacle in the wax pack separating me from my baseball cards, but you got to love Big League Chew. In fact, you have to admire that a product so clealry patterned after something dangerous and illegal (for kids) is so successful. this tobacco imitator broke through in a way candy cigarettes never did, and this kind of marketing had a lot to do with it.
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