Fresh from our Fantasy Island episode that sort of featured him--OK, actually several years later--here's the WKRP star as..some regular guy in
Sanders is fine for this. He's just about perfect, really. Yet it's part of that awkward phenomenon of performers who are very well known for a particular role yet not well enough known as themselves to be themselves in an advertisement. There's some wiggle room because they don't say he's not Richard Sanders, but they don't say he is.
I guess it's not awkward for him; he gets the gig and the money, after all. I still can't help but feel for him, though. Maybe it's just on me.