Inside the Guide: TV Guide 40 years ago this week (April 28-May 4, 1984) Part 5: Tootsie on HBO

I believe the tradition of "world television premieres" of theatrical films on HBO started in the Nineties, but it feels like it has been even longer than that. It amuses me, then, to see the hype for the week's big movie debut in May 1984. It begins with this ad on Sunday:

May was only a couple days away! The actual premiere for the acclaimed flick Tootsie is not on the following Saturday, but on Thursday, May 3, and HBO has a big ad for that day, too.

In her column previewing the week's movies, Judith Crist says "hoorahs are in order" for Tootsie, calling it a delight. "It's not only a delicious comedic perception of bisexual humanism," (Note: I am not sure I know what that means) "but also a knockout farce that made Dustin Hoffman, in the title role, a prime candidate for Best Actor Oscar and Best Actress."