John Madden was not only a big-time NFL coach and one of the most acclaimed broadcasters of all time, he was also a pitchman extraordinaire. His Lite Beer run is legendary, and he had a steady gig for Ace Hardware, but I had forgotten about his stint representing McDonald's!
These are great ads. He's totally into it and embraces the telestrator gimmick. I can't find any evidence of Madden doing ads for the Golden Arches after 1986, which means we were deprived of his breakdowns of the McLean and the Arch Deluxe!