On March 3, 1978, after a presentation of Ski Lift to Death, AKA Snowblind (I gotta see that one sometime), CBS hyped several shows, including the premiere of The Incredible Hulk!
The TV movie had aired in the fall, but March 10 was the first episode of the series as an ongoing Friday night thing. Following that one, the quirky Husbands, Wives, and Lovers was another series premiere at 10:00. It didn't last long (I've sampled it thanks to Friend of the Show Ian), ending in June.
Thanks to the great channel ewjxn for uploading this clip!