Thursday, July 23, 2020

What is wrong with this "Munster, Go Home" promo?

Watch this Family Channel promo for an upcoming showing of Munster, Go Home, then be prepared to answer a simple question about why it's an example of poor marketing.

OK, you ready? Here is the simple question: What is wrong with this?

Well, the promo shows us that this movie reunites The Munsters. It shows us that it's in color.  It promises laughs and maybe some comical monster chills.

What doesn't it show?

That's right, it doesn't show Robert Pine!

The inaugural Genius Award winner in his early days

Our favorite Genius is the male love interest for Marilyn in the movie, and he even gets to use a British accent! He's a key player in the film--OK, maybe not as important as Fred Gwynne or Al Lewis, but he is conspicuous by his absence in this promotion.

Genius at work

It's only a 15-second spot, you may think, so they didn't have enough time to show everyone.  I counter that if you only have 15 seconds, you had better get the important stuff in there!

I don't think it's an exaggeration to say that The Family Channel might still be around and thriving in this incarnation if the in-house marketing team had properly hyped this screening.

Fellas, this is the kind of look you get when you treat your date to a steak and a Lowenbrau

If you're interested in reading more about the movie itself, may I recommend this blog post by yours truly?

Bobby Pine keeping an eye out for Family Channel weasels

Realizing he isn't in the promo

Fred Gwynne realizing he is co-starring with--no, actually this is just a funny screencap

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