First up, in the Daytime section, the Guide mentions the newcomer and lists Spidey's friends as Iceman and "Fire-Star."
In the actual listings, though, we see her named...Heatwave?
Who the heck is Heatwave? And what about that extra hyphen in "Fire-Star"?
We know, of course, that the character's name is FIRESTAR, and I will prove it to you by showing you the display ad NBC paid for to showcase its Saturday morning lineup.
Wait, I can't do that. NBC DID NOT buy an ad in this issue to showcase its Saturday morning lineup!
I tell you, this is a real letdown. ABC and CBS come through, even though CBS' ad is actually in the Friday section of the mag, which is a bit confusing because that's the end of the mag. That in itself is odd because it's not like the shows debuted a week late; the likes of Blackstar and Trollkins already premiered the previous Saturday along with most of the new ABC and NBC shows.
I won't leave you hanging! Here are the ABC and CBS ads:
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